Zac Quinn 
After the launch of the newest generation of the Ford Bronco, we’ve seen a ton of excitement surrounding the off-road-focused SUV. As sales continue to increase as the company irons out the wrinkles, there’s plenty of reason to get excited. With the arrival of the Everglades and Raptor trims and even the Heritage Edition, we’ve seen a Bronco trim to fit anyone’s lifestyle or plans for the SUV. But it turns out that this is just the beginning.
More Ford Bronco Trims On The Way: Details
“Derivatives are an opportunity, when you have something like a winning product like Bronco, to actually extend into new and different spaces, right, going after different customers. So there’s three examples on the screen here with Everglades, the Raptor and Heritage, all distinctly going after different customers. This is just the start. We have a ton more coming. And on Bronco, we’re never going to let the foot off the throttle pedal. We have a ton of opportunity in different spaces to speak to different customers.,” said Jim Baumbick, Ford’s vice president of product development operations and quality, while speaking at the 2023 Bank of America Global Automotive Summit.
“On Bronco, we’re never going to let the foot off the throttle pedal. We have a ton of opportunities in different spaces to speak to different customers. And I can tell you with perfect certainty if you look at something like a Bronco Raptor customer versus a Heritage customer, they’re very different. And for some customers, it’s a bit of a rustle. They want both. So this is a really incredible opportunity for us to leverage.” Baumbick stated.
Baumbick couldn’t be more right; just based on what we’ve seen, there’s a massive demand for the Ford Bronco, its sales are shooting to overtake that of the Jeep Wrangler, and with the addition of more trims for customers, as time goes on, offering more variants of the rock crawler at various price points, that success will only continue.
With gas prices being as unpredictable as they are, there are bound to be many fans that are conscious about fuel economy. The Jeep Wrangler has its 4xe, which has been successful, so we can see a Ford Bronco hybrid following suit. That said, Baumbick mentioned that customers want a combination between the Heritage and the Raptor, which would be interesting. Perhaps a Raptor with the design queues of the Heritage? Though it’s unclear what we will see reach the market in the future, one thing is sure; this is just the beginning of the different flavors of the Bronco lineup. But before we start counting those chickens before they hatch, hopefully Ford can sort out its Bronco production kinks, and bring back the Everglades.
You can read the full transcript of the 2023 BoA Global Automotive Summit event here.
