During the Mustang’s 60th Anniversary celebration Ford has announced that it will be giving Mustang fans even more incentive to visit North Carolina’s Charlotte Motor Speedway, as the location will become home to what Ford is calling the Mustang Experience Center. It will be the official “destination for all things Mustang,” and it won’t just be a museum for the legendary pony car either; it will be home for merchandising and more.
Remember when MC&T reported that Ford was considering a Bronco Off-Roadeo-like customer experience for Mustang customers. Well, here you go.
Ford Mustang Experience Center: Details
Ford plans to make the Mustang Experience Center the place for fans to go if they want to sample cars on the racetrack, learn more about the Mustang’s history, and purchase Mustang-related merchandise. Customers can also purchase performance parts from the location, which is an excellent addition. Ford has also stated that there will be a conference space for private and corporate events, and for the even more hardcore Mustang fans, the location can be used to host their weddings and other events.
For those who will be heading to the Mustang Experience Center with the intention to take one of these epic cars onto the track, Ford hosts a number of driving school programs at Charlotte Motor Speedway for each version of the car, including the EcoBoost, GT, and Dark Horse. The Dark Horse program, in particular, is a full-day event that includes classroom time and on-track instruction, which includes skid pad and autocross sessions, as well as lead-follow lapping. The instructor will also give participants hot laps, which involves a demonstration of what the car is truly capable of.
It’s not yet clear when Ford will open the Mustang Experience Center, but we can imagine it’ll be a popular place to visit once it does open, especially with the chance to take these legendary cars onto the race track along with getting a more in-depth look at the history of the legendary muscle car.