Zac Quinn 
Yesterday, at 7:15 p.m. ET at Churchill Downs, home of the Kentucky Derby. Ford debuted the updated 2024 2023 Ford Super Duty. The live event was streamed on Ford’s YouTube channel. You can still watch the stream recording on YouTube, which we’ve embedded below. But we’ll give you a recap of the event here.
The event started off with Kentucky Governor Andy Beshear announcing that the company and its partners have plans to add 5,000 more jobs and invest $5.8 billion to build BlueOval SK Battery Park, where they will assemble batteries to power the next generation of Ford and Lincoln electric vehicles. Ford already employs over 12,000 people in Kentucky, with 8,500 employed at the Kentucky Truck Plant, where the F-Series Super Duty trucks are exclusively produced.
New Ford F-Series Super Duty: Details
The actual debut of the new Ford F-Series Super Duty doesn’t take place until 23:30 on the stream archive. Ford announced that it once again worked with customers to understand their needs and what they could do to improve an already great vehicle. Not through surveys but by living with customers on the work sites, just as they did with the development of the new Ford Ranger. As a result, they found that customers require more power for towing. So Ford is offering the new gas-powered 6.8L V8, and the 7.3L Godzilla remains though Ford has improved its power output.
The 6.7L Power Stroke diesel will also remain in the new generation of Super Duty. Moreover Ford is introducing a high-power Power Stroke diesel that targets the highest power and torque numbers yet.
Regarding all of these engines, Ford hasn’t yet revealed the power numbers, and we’ll have to wait for that. The same goes for updated towing, payload, GVWR, and GCWR numbers.
Regarding technology, Ford has loaded the new super-duty trucks with features to improve safety and work efficiency. Features such as a 2.0 kW ProPower Onboard inverter generator, Payload Scales to avoid going overweight, and a new heads-up display that adapts to the vehicle mode to give you essential information without the need to take your eyes off the road ahead. Ford has also given the new 2023 Ford Super Duty family the ability to receive over-the-air updates, so the technology can continuously be improved upon even after customers take their orders. Other improvements include a fully-reclining front seat, stowable work tables, integrated bumper and bed steps for ease of accessing cargo, and a new camera that works when the tailgate is dropped down.
Is the 2023 Ford Super Duty what you expected? Sound off in the comments below.
