The Idea Was Drummed Up By Ford’s Dealer Network

2021 Ford Bronco Moab showrooms sema accessories rtr
Image via Ford.

Normally, if a Ford dealership receives marching orders from the automaker itself. Certain aesthetics, certain tools, certain messaging… that tends to come from the mother ship. The dog wagging the tail, if you will. But in this instance, Ford dealers have come up with the clever idea to invest in exclusive Ford Bronco showrooms.

Automotive News was first with the report.

Per the report, it’s expected that around 100 dealers will take it upon themselves to invest in their own Ford Bronco showrooms, separate from vehicles like the more pedestrian Ford Escape and Explorer SUVs. It’s also an answer to what Jeep is doing, as dealers under the Stellantis umbrella are building up more and more showrooms exclusive to the iconic SUV brand. Normally, Jeeps can be found sold alongside Dodge and Ram products. Roughly 600 Stellantis (née FCA) dealers have committed to building showrooms exclusive for Jeep products.

Some Ford dealers expect to open their new Ford Bronco showrooms by mid-summer.

2021 Ford Bronco Moab Safari
Image via Ford.

Plans have been in the works for some time now, but AutoNews states that Ford Motor Company itself revealed Bronco showroom renderings during its virtual national dealer meeting in October 2020. Plans have so far not been publicized, but the design template calls for a 3,800 square-foot space, featuring an outdoor fire pit, an indoor wall showcasing the 200-plus Bronco accessories, and room to display at least three vehicles. The exterior design proposal of the new Ford Bronco showroom features black siding, a stone entryway, and wooden accents.

The 2021 Ford Bronco Sport is currently for sale right now, while the more anticipated 2021 Ford Bronco 2-Door and 4-Door are expected to launch in summer of 2021, which is delayed from the previous timeline of spring. COVID-related supplier delays are still to blame for the setback. And that’s to say nothing of the current global semiconductor chip shortage that’s causing further auto industry slowdowns at the present.

2021 Ford Bronco Sport Lineup SUV 2-Door 4-Door Moab Safari
Image via Ford.

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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