Normally, if a Ford dealership receives marching orders from the automaker itself. Certain aesthetics, certain tools, certain messaging… that tends to come from the mother ship. The dog wagging the tail, if you will. But in this instance, Ford dealers have come up with the clever idea to invest in exclusive Ford Bronco showrooms.
Automotive News was first with the report.
Per the report, it’s expected that around 100 dealers will take it upon themselves to invest in their own Ford Bronco showrooms, separate from vehicles like the more pedestrian Ford Escape and Explorer SUVs. It’s also an answer to what Jeep is doing, as dealers under the Stellantis umbrella are building up more and more showrooms exclusive to the iconic SUV brand. Normally, Jeeps can be found sold alongside Dodge and Ram products. Roughly 600 Stellantis (née FCA) dealers have committed to building showrooms exclusive for Jeep products.
Some Ford dealers expect to open their new Ford Bronco showrooms by mid-summer.
Plans have been in the works for some time now, but AutoNews states that Ford Motor Company itself revealed Bronco showroom renderings during its virtual national dealer meeting in October 2020. Plans have so far not been publicized, but the design template calls for a 3,800 square-foot space, featuring an outdoor fire pit, an indoor wall showcasing the 200-plus Bronco accessories, and room to display at least three vehicles. The exterior design proposal of the new Ford Bronco showroom features black siding, a stone entryway, and wooden accents.
The 2021 Ford Bronco Sport is currently for sale right now, while the more anticipated 2021 Ford Bronco 2-Door and 4-Door are expected to launch in summer of 2021, which is delayed from the previous timeline of spring. COVID-related supplier delays are still to blame for the setback. And that’s to say nothing of the current global semiconductor chip shortage that’s causing further auto industry slowdowns at the present.