Zac Quinn 
The Detroit 3 automakers (General Motors, Ford Motor Company, and Stellantis) will make their way to the Detroit Auto Show this year with plans to reveal six vehicles at the event. According to official word from the North American International Auto Show, the Southeast Michigan-based OEMs will reveal two cars each during the show’s Media and Technology Days on Sept. 13 and 14.
The Detroit Auto Show will take place in Downtown Detroit at Huntington Place (formally Cobo Hall) from September 13-24. The show will feature all of the Big 3 with their entire brand portfolios, and according organizer there will be increased representation from other brands, and expect to see double the number of participating brands over last year.
Maybe it’s because of the political implications that we put on display from the year before. Or maybe it was the highly memorable Stampede event that led to the reveal of the 2024 Mustang reveal at Hart Plaza, or the Chrysler 300C reveal next to the Spirit of Detroit. Both events highlight what’s possible when the city’s many gems are utilized in fair weather conditions.
What Vehicles Will Debut At The 2023 Detroit Auto Show?
We could see some big surprises from Ford, GM and Stellantis at the 2023 Detroit Auto Show. However, based on what’s been seeing testing around Southeast Michigan, we have a few products narrowed-down. From General Motors, refreshed SUVs are likely to make their public debuts, while Ford could show off a special edition of the Bronco or the updated F-150. At Stellantis, we could see the debut of one of the upcoming products that was originally previewed at the company’s annual US dealer meeting in Las Vegas. This would include an electric midsized Ram truck (or a US-spec Rampage!), a new Jeep EV, or even the next-generation Dodge Durango.
What Else Will Be At The Detroit Auto Show?
This year, the epic show will also receive an electric vehicle (EV) immersion which entails an indoor track to allow participants to experience an EV for themselves. The track, sponsored by the International Brotherhood of Electrical Workers (IBEW) Local 58 and the National Electrical Contractors Association, will allow people to get immersed in various EVs as they ride with a professional driver.
In addition to the EV track, organizers are also expanding upon last year’s ride-and-drives, and additional brands will be giving people the opportunity to ride within an autonomous vehicle on an outdoor course that will travel along the Detroit Riverfront and over portions of the Chevrolet Detroit Grand Prix race circuit.
Lastly, this year will be adding a Mobility Global Forum, which will take place on media and technology days (Sept. 13 and 14). The forum will address the changing world of mobility and transportation and trends happening throughout the global automotive industry. A lot is going on, and while the main highlight will be the new vehicle reveals from Ford, General Motors, and Stellantis, other exciting things are coming to the show. If you plan on going, tickets are on sale now.
