Cody U. 
Dodge Speed Week is in full swing, and you’ll find nowhere else covering this momentous event quite as extensively as us here at MC&T. Day one is in the books and yielded so much it almost feels unjust to limit it to one single recap, but here goes nothing. Dodge started their mega marketing Never Lift Campaign, last year, providing a roadmap of 24-months of muscle that anyone could access via the Dodge Garage website. After day one of Speed Week, we’re more than halfway through that calendar.
Head of Dodge Brand Tim Kuniskis unveils 10 different jaw dropping updates to the Dodge muscle car brand in a 20-minute video. Here’s a rundown:
Direct Connection Challenger Mopar Drag Pak
Dodge adds a rolling chassis Drag Pak Challenger to its Direct Connection catalog, listed at just under $90,000 ($89,995). A screaming deal for an engine, and all that’s missing is an engine.
Dodge Challenger Body-In-White
In addition to the turnkey Drag Pak Challenger, Dodge is offering up a do-it-yourself kit that starts with body-in-white Challenger that comes without a roll cage for $7,995.
Direct Connection Catalog Updates
The Dodge Direct Connection catalog sees multiple additions like Bolt-on supercharger kits, and TorqueFlite 8-speed transmissions.
1970 Challenger Carbon Fiber Body
Speed Finale and Dodge have partnered up to offer a full carbon fiber 1970 Challenger body. A Roadrunner and Cuda were teased as well.
Dodge Challenger Convertible
Every Dodge dealer in America can now order you a Challenger Convertible from Drop Top Customs out of Florida.
Durango Hellcat Comeback
The much sought-after Dodge Durango Hellcat makes its return for the 2023 model year, with potential for further continuation.
Color Comeback
B5 Blue, Plum Crazy Purple, Sublime Green, and Destroyer Gray, will be made available for 2023 model year.
2023 Model Year Is The End
December of 2023 will be the final month these cars will be produced. There have been 3 million made, supplying over one billion horsepower globally.
“Last Call” special editions
These won’t be available to order, rather allocated to highest volume dealers. First come first serve. A final special edition will be revealed at the 2022 SEMA Show in Las Vegas.
Horsepower Tracker
Starting in October, Dodge will share exactly how to find one of the Last Call Charger and Challenger muscle cars via its tracker on Dodge Garage website, complete with weekly updates.
