We’ve been watching camouflaged Stellantis vehicles closely over the past few months as promises of a midsize Ram truck have been dangled in front of our faces. Initially, a vehicle was out testing in the Arctic circle, which was believed to be the mysterious midsize Ram we’d been waiting for. But now it’s clear that that is something different—according to Automotive News, a Stellantis dealer based in Florida revealed that this week’s national dealer meeting hosted by Stellantis in Las Vegas had the company show a midsize electric truck concept that looked a lot like the Ram 1500 REV, only smaller.
Future Ram Electric Midsize Truck: Details
During the meeting, Ram CEO Mike Koval reportedly told dealers that the midsize pickup concept wouldn’t be developed under the guise of the Revoluton line (Ram 1500 REV), as by the time it does release to the public electric trucks won’t be viewed as “revolutionary.”
It’s been more than 12 years since Ram (previously part of Dodge) offered a midsize truck in its fleet. Meanwhile, the segment’s continued to grow in popularity. Today, the Toyota Tacoma, Nissan Frontier, Ford Ranger, Jeep Gladiator, GMC Canyon and Chevy Colorado tallied up over 608,000 combined sales in 2022. The smaller Ford Maverick and Hyundai Santa Cruz accounted for an additional 110,850 sales, according to official automaker data. Customers are also becoming more affluent, and brands are responding with decked-out “lifestyle trucks” like the new Chevrolet Colorado ZR2, Ford Ranger Raptor, and GMC Canyon AT4X.
There’s no word on when Ram’s offering will be officially revealed or when it will reach dealerships. The main takeaway here is that a midsize Ram truck is coming, it will be electrified, but it’s not clear when it will arrive. Other companies like General Motors and Toyota have teased and talked about a fully electric small trucks. An electric Ford Ranger is eventually expected as well.
While hopeful, an electric Ram midsize truck shown to dealers throws a curveball of confusion. This is because a smaller, engine-powered Ram truck prototype was recently spotted testing in Sweden during the dead of winter. While a cash-strapped America is hoping for more abundant choices in affordable, small trucks like the Ford Maverick, it would appear that this future product is destined for other markets given the information at hand.