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Online Ordering Will Be Paused Until At Least October, Says Ford

2021 Ford Bronco SUV Production Delays Delay Orders Ordering Order Online
Image via Ford

Following the launch of the 2021 Ford Bronco, the company has had many setbacks; from hardtop quality issues to the global chip shortage, the launch for the Bronco has been challenging. Ford is telling customers to “hang in there” in the meantime. The result of all these external factors, as of August 23rd, has pushed Ford to notify dealers that it would pause all online orders of the 2021 Bronco.

Ford Bronco Online Ordering Halted Not Just Because Of Supplier Issues

Ford spokespeople tell The Detroit News that the halt in online orders is due to the website undergoing an update, while at the same time admitting that sourcing hard-top roofs for the vehicle is another roadblock.

Potentially, the 2021 Ford Bronco online ordering system could restart in October, which is also when the automaker will open up orders for model year 2022 Ford Bronco.

Owners who have already received their 2021 Broncos with hardtop roofs are awaiting the arrival of replacement tops. Following the replacements, Ford will then turn focus back to the production line, where demand caused the company to halt future online orders to play catch up. Unfortunately, those already waiting on their Ford Bronco SUVs may be waiting longer as the 2021 model year has been officially sold out, meaning pending orders will receive the 2022 model year or even the 2023 model year.

A genuine silver lining from this delay is the MSRP protection for orders placed before March 21st, 2020, making those orders still awaiting their Bronco safe from any price increases based on newer model years.

2021 2022 Ford Bronco Riptide Concept Woodward Dream Cruise
Image copyright Mattheus Pach, Muscle Cars & Trucks.

You Can Still Order A 2021 Ford Bronco

New reservations can still be made through a dealership, and you can still convert existing reservations into official orders if you wish to do so. Ford understands that this is one of their most anticipated launches in decades, but launching amid a supply shortage caused by a pandemic was bound to put delays on the automaker’s assembly line. As it has for every automaker out there.

If you’re itching for a Bronco and can’t wait, your local Ford dealer may be able to get a vehicle that has already been built or scheduled. By pausing online orders, the company will remove the convenience of building and buying a Bronco from the comfort of your home and, with any luck, lower the number of reservations they receive so that they may get back on their feet.

So. Put some pants on, visit your local Ford dealer, and see what’s possible.

2021 Ford Bronco Production Michigan Assembly
Image via Ford.

Written by Zac Quinn

Zac's love for cars started at a young age, after seeing the popular Eleanor from Gone In 60 Seconds. From there, fascination and enthusiasm blossomed and to this day the Ford Mustang remains a favorite. His first job started out detailing cars, but also provided the opportunity to work on restoration including an 1968 Ford Mustang, Pontiac Firebird, and a C3 Corvette, though he left that job before further work and experience could be had. From there, he was a detailer at a car dealership before quitting that job to try and finish college.

Much of his free time while studying was spent watching YouTube videos regarding new cars, or off-roading. 4WD247 is a personal favorite channel which rekindled a dying flame in car enthusiasm, now tailored towards trucks and SUVs and the fun that can be had building up an overlanding rig, and going on adventures, though, that chapter remains unwritten for the time being.

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