Even though Ford went on record in saying that the 2021 Ford Bronco launch wouldn’t be delayed by the global microchip crisis, the new SUV has indeed fallen victim to the chip crisis, per The Street. This is more bad news for the prospective Bronco owners patiently waiting for their SUVs to be delivered, as the chip shortage is only the latest issue for Bronco production.
Ford Bronco Production: The Long Road Ahead
Ford has already been dealing with Webasto, the German parts company that has had problems supplying the Bronco hard tops since late last year. This past weekend, severe weather and flooding has added even more problems for Ford. The Ford Dearborn Truck Plant, where the F-150 is manufactured, as well as the Ford Michigan Assembly Plant, where the Bronco is built, both had to shut down because of the extreme weather. Luckily for Ford however, their assembly-fresh inventory didn’t get completely submerged like the shipping yard at the Stellantis Mack Avenue Assembly Complex did.
It’s Not All Bad
Official production of the 2021 Ford Bronco got back on track earlier in June, beginning the arduous process of filling the whopping 125,000 orders of the hotly anticipated SUV. While the delays pile up, Ford is trying their best to keep their customers happy. Even though some Bronco orders have been indefinitely delayed, Ford has been doing a good job of keeping the Bronco crowd informed and updated. A few bones have thrown their way too; Ford is automatically enrolling all Bronco customers facing delays into their Ford Bronco Off-Roadeo driving school where Bronco owners can navigate their SUVs through four different off-roading locations. Bronco owners also are receiving vouchers for Off-Roadeo merchandise and as well as FordPass points to spend on accessories. That makes things all good right? Right?
Hopefully, the stars will soon align for Ford, and Bronco production can giddy-up and go. While the anticipation must be brutal for the patient (and impatient) Bronco customers, we’ve still got a lot to look forward to. The Ford Maverick, F-150 Lightning, Mustang Mach 1 and Mach-E GT will be gracing us with their presence in the near future. And for Ford fans, the Woodward Dream Cruise is back in business this year if you’re in need of some serious enthusiast action. Let’s keep that glass-half-full mentality, shall we?