in , , ,


Along With The Maverick, Ford Is Expanding Its Truck Portfolio In Other Directions

2021 Ford Bronco Badge Off-Road SUV Bronco Production
Image Via Ford.

Following the debut of the Ford Bronco lineup, the Blue Oval have not been shy about their intentions of taking on the off-roading leaders at Jeep. Whereas the current lineup of full-size Bronco SUVs are ready to square up against the Wrangler, a new report from Automobile Magazine suggests that a Ford Bronco pickup truck is on its way to combat the mid-sized Jeep Gladiator by the 2025 model year.

According to the report from Automobile, Ford is all in on launching a Bronco pickup truck to the new outdoor lifestyle brand. As of now the project would debut in 2024 as a 2025 model, however Ford is reportedly working to accelerate this timeline. If everything goes according to plan, we could see the bedded-Bronco as early as 2022 before launching the following year.

Rumors of a Ford Bronco pickup truck were previously reported by the magazine almost exactly a year ago. Since then there’s been a bit of confusion as to whether or not it was referring to the Ford Maverick pickup truck, which will share the C2 platform with the Bronco Sport, and will also be built alongside it in Mexico. The Maverick is expected to launch next year.

With the Maverick in mind, it would appear that Ford Motor Company is looking to expand its truck portfolio in other ways. But how a Ford Bronco pickup truck will affect the existing Ranger midsize truck remains the greater mystery.


The Bronco truck is expected to come solely as a four-door model, and carry a base price in the neighborhood of $30,000. It is also expected that the truck models will receive a similar trim breakdown as the SUV, complete with all of the off-roading goodies, like the seven G.O.A.T. modes and the available Sasquatch Package. Another round of First Edition models is also expected to come with the launch, though expect those trucks to start somewhere closer to $60,000.

As far as the powertrain is concerned, we don’t expect many changes from the standard Bronco lineup. The same 2.3L and 2.7L EcoBoost engines should carry over, as should the seven-speed manual and ten-speed automatic gearboxes. Automobile Magazine reports that their sources have suggested the possibility of a 5.0L V8-powered Bronco truck joining the lineup, though this remains conjecture at this point.

When Ford bought out the Bronco and Bronco Sport models, questions quickly arose about the SUVs cannibalizing sales from other Ford products. If the Bronco becomes a smashing success, it will be interesting to see what effect the truck model could have on the Ranger and F-150. For now though, Ford is clearly focused on taking the off-roading segment away from the team with a seven-slot grille.

2021 Ford Bronco Badlands

Written by Lucas Bell

Lucas holds a journalism degree from Wayne State University, and is a Automotive Press Association scholarship recipient. While an American muscle fan through and through, he once wrote a fascinating comparison review about eScooters.

2021 Ford Explorer ST