We’re approaching the start of the 2024 model year production, which has already begun in some cases. But for the Ford Maverick, things couldn’t be more stressful for Ford as CEO Jim Farley recently announced that despite adding a shift to the Hermosillo plant in Mexico where the Maverick is built, he doubts the company can keep up. But despite that, the Mavericktruckclub revealed that a recent email was sent out to customers (before dealerships were informed) that details some information for the upcoming production year.
How You Can Order A 2024 Ford Maverick
Ford Motor Company will be opening order banks for the 2024 Maverick on July 17. Customers with existing orders still waiting will need to contact their dealership to review their order and submit a new one. Customers still waiting for a 2023 Maverick order will be prioritized over other, more recent orders. Ford will also incentivize existing customers through the dealer to offset any non-equipment-related price increases. However, if your order is already scheduled sometime between July 17 and October 31, Ford will work to remove the 2024 order from the system, and the 2023 Maverick will remain a priority. But the main takeaway is to contact your existing dealer on July 17 to work things out.
As for pricing, according to a separate forum thread, the starting price for the Ford Maverick will be $24,995, including the destination for the standard gas-powered version; meanwhile, the Hybrid will start at $26,495. From there, the price increases, with the most expensive option being the Lariat AWD Ford Maverick, with a price of $36,450. This is what we can expect for the 2024 Ford Maverick, which is still reasonable considering the cost of other vehicles on the market, though a far cry from the $19,995 price tag that the Maverick started with in 2021.
The post also details some production changes, including removing the Area 51, Avalanche Gray, Alto Blue, and Cyber Orange colors and adding Azure Gray and Terrain. Other changes include some options that have been made standard, such as the Luxury Package for the Lariat, Co-Pilot360 Assist, and a wireless charger.