Production for the Ford Maverick began over two years ago and despite that extensive amount of time. There are still some that have not had their orders fulfilled. If those people are still waiting, by now, they’d either have a good chunk of money ready for a down payment, or they’re just extremely patient. Luckily, Ford has decided to reward Maverick buyers who still haven’t received their trucks with a decent sum of money as compensation. According to the latest dealer news, the offer will apply to some 2022 and 2023 model-year Ford Maverick pickup trucks.
Who Is Eligible For A Ford Maverick Discount?
Thanks to Reddit users and other complaints from customers waiting a year or even more to receive delivery after placing their orders, Ford has sent out an incentive bulletin to dealers detailing a program that will pay back customers waiting for their compact pickups. Per Cars Direct, the bulletin details that the Blue Oval is giving the Maverick EcoBoost buyers $1,750 off the price, while customers who ordered a hybrid could get $2,750 off. However, as with all things, there is fine print, and for this, only buyers who “already received a Model Year Transition offer in late 2022 worth up to $2,750” are eligible for the deduction.
Whether this is enough to keep customers happy remains to be seen, but the company is trying its best to keep up with demand. We recently reported that Ford has added a third shift to the Hermosillo Assembly Plant in Mexico, where the Maverick is built, as well as the Ford Bronco Sport and Escape. Ford is also hiring 6,100 new workers to make that happen. It’s unclear how much that will increase the capacity for production of the compact truck, but Ford CEO Jim Farley doesn’t see it putting a significant dent in the high demand for the vehicle. Instead, customers that might not qualify for the discount offered by Ford may want to keep their eyes peeled for other options coming to the market.
As it stands, it’s becoming clear that Toyota is working on building its own compact truck to combat the Ford Maverick. As a global leader in the mid-size truck market, this could turn out to be a big win for the company if done right. Market signals have also eluded to other Japanese automakers such as Nissan and Subaru looking to launch a small truck. Alternatively, Ram is on track to launch the recently released Rampage from South America in the North American market. This should provide ample opportunity for customers to get a compact truck from some other legendary pickup manufacturers.