Cody U. 
The Ford Maverick continues to be a victim of its own success, with 2023 model year order books closing as soon as they’ve opened, citing further unexpected demand. This is particularly true with the Maverick Hybrid, which offers a whopping 500-miles of range. With the practicality of a pickup bed, as well as four doors, a frugal price tag, ample cabin space and incredible fuel economy (for a truck), the Maverick is the perfect (American) solution to the problem of rising vehicle prices, oversized proportions, and content glut.
Even as Ford can’t build enough of them, the Maverick hybrid makes up nearly half of all of Maverick sales so far this year.
Based on some third quarter data from Kelly Blue Book, the Ford Maverick hybrid makes up almost half of its year-to-date sales. To be more specific, the Maverick sold exactly 4,866 units in this year’s third quarter alone. In total though, the blue oval company has sold just over 24,000 units (24,030). Thanks to some data shared by the administrator of the Maverick Truck Club forum, we know that the Maverick’s total year-to-date sales are sitting at 51,802 as of September. That means the Maverick is responsible for 3.5% of the hybrid and plug-in-hybrid market segment.
Ford itself owns an 11.62% share of the entire hybrid and PHEV market segment, needless to say, the Maverick is contributing well. The company sells some form of hybrid or PHEV with the Maverick, Escape, F-series, and Explorer platforms. The company has seen a 28.6% year-over-year increase in sales for hybrids and PHEV’s. Last year Ford was able to sell 62,045 while doing nearly 20,000 units (17,725) better this year, delivering exactly 79,770 units with one quarter still to go.
The Maverick is one of Ford’s most versatile and fuel efficient offerings yet. Offered in three trims, XL,XLT, and Lariat, all of them have starting prices under $30,000 making it one of Ford’s more affordable options for something new.
