Ford is offering compensation for those with a 2022 Maverick order on the books that has not been built yet, because they can’t build it. The company claims supply chain issues and demand were more than they could handle and has ultimately pushed customers with a 2022 Ford Maverick order into the 2023 model year but Ford is offering a discount as much as $2,750 on their new order.
Per Cars Direct, a letter to customers states that the company simply doesn’t have enough materials to accommodate all 22MY unscheduled COVP (Customer Order Verification Program) orders currently in the dealer networks order bank. That being said, Ford has established a new transitional program affectionately named the 2023 Model Year Maverick Transition Customer Satisfaction Private Offer Program, to help transfer those without a 2022 Maverick into getting a 2023 instead.
The program, as the name implies, is private and not open to the public to take advantage of. If you have a current 2022 Ecoboost Maverick order not being built, you can put your name down for a 2023 gas or hybrid model with a $1,750 discount. If you have a 2022 Hybrid Maverick order, you can take advantage of an even bigger discount of $2,750.
The 2023 Ford Maverick Tremor, the first of its kind, is the only trim excluded from the discount. Also, In order to take advantage of the discounts, Ford mandates that you must place your order before October 31st of this year. That might be a little difficult to do however given the fact that Ford just shut down the 2023 Maverick order books although dealers will continue to be allowed to place orders. Your best bet in bringing home a Maverick is heading to a dealer and pray they haven’t marked up what’s on the lot. That being said, the Maverick is one of Fords more affordable new truck options with all trims coming in less than $30,000.