Happy Thanksgiving, everybody! While 2019 has been a year of news so far involving electric Mustang SUVs, Camaro cancellations, and polygonal pickup trucks, there’s plenty to be thankful for as an American performance car, truck and SUV enthusiast. We have the launch of the 2020 Ford Mustang Shelby GT500, the reveal of the mid-engined C8 Corvette, a more affordable V8 Camaro, loads of new Ford Bronco details, a resurgence in half-ton diesel trucks, and a greater push into the off-road segment. Be thankful. And if you were so inclined, there were celebratory Thanksgiving parades happening all over the country. But the biggest one is the 93rd annual Macy’s Thanksgiving Day Parade in New York City, and Ram Trucks was the brand that made it possible for the fifth consecutive year.
In total, Ram Trucks provided the parade with 65 pickup trucks and ProMaster commercial vans, many of which were used for behind-the-scenes functions leading up to the parade start. Approximately 26 Ram pickup trucks pulled the floats through Manhattan, while other vehicles assisted in moving the various parade materials and people that were needed to get the parade to happen. However, they couldn’t do anything to fix the Ronald McDonald float from partially deflating.
The Macy’s Thanksgiving Day parade draws more than 3.5 million spectators in New York City and more than 50 million television viewers nationwide. For 2019, the parade featured four Ram trucks that were fully wrapped to complement the float designs of Harvest in the Valley by Green Giant, Splashing Safari Adventure by Kalahari Resorts and Conventions, Mount Rushmore’s American Pride by South Dakota Department of Tourism, and last but certainly not least, the Santa Claus.
Ram Trucks recently re-launched the 2020 Ram 1500 EcoDiesel, as well as introduced the four-way Multifunction Tailgate on its trucks. Looking forward, the Ram Rebel TRX is inbound with Raptor-rivaling off-road abilities and Hellcat V8 power. A more approachable Ram Rebel TR was reportedly cancelled.