Whenever a groundbreaking new vehicle comes along, it’s common for automakers to auction the very first example for charity. Take the very first C8 Corvette, which sold for $3 million. Stellantis is following suit with the new Ram 1500 TRX Hellcat pickup truck by auctioning off VIN #001 at this March’s Barrett-Jackson auction in Scottsdale, Arizona.VIN #001 is one of the 702 Ram TRX Launch Editions that will only be offered in 2021.
That means it will be painted in Anvil Gray, feature unique badging and come with just about every option as standard. This example also has accessories like the RamBar, Rock Rails and bed mounted tire carrier. But that’s not all, folks.
Being the very first TRX made, Ram is sweetening the deal with some exclusive collectors items that will be auction with the truck. The winning bidder will get a presentation box with a bound book that highlights design development with exclusive photos and video of the TRX, a speed-form model, and a Ram Truck cover developed by the design team.
All of the proceeds of the first 2021 Ram TRX Launch Edition Hellcat pickup truck will go to United Way to specifically help southeast Michigan’s 2-1-1 helpline. This organization helps veterans and their families in Michigan’s Wayne, Oakland and Macomb counties by advocating for stable households and providing basic needs for children when needed. The call center operates in Wayne, Oakland, Macomb, Lapeer, Monroe and Washtenaw counties, providing confidential, personalized and free help to veterans and their families who need it. Their services include access to COVID-19 services, shelters and food pantries.
While Ram TRX VIN #001 probably won’t hit the $3 million the first C8 Corvette did, the insane truck will still command a strong premium over the Launch Edition’s $92,010 base price. After all, what collector wouldn’t want to pay extra for the very first example of a truck that produces 702 hp, can go over anything and looks mean as hell? And best of all, they’ll know their money is going to a great cause that will certainly appreciate it.
The Barrett-Jackson Scottsdale Auction will begin on Friday, March 26, and bidding on the first Ram 1500 TRX is offered in person, online or over the phone.