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Can You Be First In Line For The Most Anticipated SUV Of 2022?

2022 Ford Bronco Raptor Teaser Photo
Image via The Bronco Nation.

At the moment, Ford Motor Company is no longer taking any reservations on the Bronco. But that’s not to say the strategy is going to be left out in the cold. With the 2022 Ford Bronco Raptor on the horizon, customers may be able to see a return of this process. However, we await the final verdict on the matter.

Update 1/24/22: The 2022 Ford Bronco Raptor has been revealed, and Ford will not be opening a new wave of reservations for this vehicle Instead, Bronco Raptor allocation will be prioritized towards existing reservation holders that have not yet been able to fulfill their orders. Ford Motor Company will be reaching out to these customers in the coming days. The Bronco Raptor will begin deliveries in Summer of 2022. Pricing starts at $69,995 USD.

“I would say (another reservation process is) to be determined on limited edition or special edition models,” said Mark Grueber, Ford Bronco marketing manager, to MC&T. “I wouldn’t anticipate reservations for Everglades. What we’re gonna do with Raptor is still under discussion, so nothing to share at this time.”

To refresh, the 2022 Ford Bronco Everglades will be a special edition model coming in the summer of 2022, and will feature a winch and snorkel right off the assembly line. And the heavily teased 2022 Ford Bronco Raptor is expected to break cover seemingly any minute now. The Baja-inspired SUV will feature a lift, flared fenders, and massive 37-inch tires. Just like the Ford F-150 Raptor.

Mark Grueber Ford Motor Company Marketing Manager Bronco
Mark Grueber. Image copyright Manoli Katakis, Muscle Cars & Trucks.

After Launch, Ford Has Since Paused Bronco Reservations

“There was definitely a lot of learnings in reservation process,” said Grueber. “We will continue to enhance the process… right now we don’t have reservations on Bronco. The customer is just instructed to go to their dealer.”

Grueber goes on to explain the benefits of contacting a local Ford dealer if customers are interested in a new Bronco.

“By getting the dealer involved in it they can better inform the customer on what/how long to expect… and it’s really dependent on what they’re ordering and what options,” he said. “If they’re ordering a relatively basic model with a soft top and a 2.3L EcoBoost, that customer might be able to get it relatively quickly.”

2023 Ford Bronco Raptor Warthog Accessories Concept
An early teaser of the 2022 Ford Bronco Raptor. Image copyright Manoli Katakis, Muscle Cars & Trucks.

That wouldn’t be the case if a customer opted for, say a Bronco Badlands. But it’s all about managing expectations.

“If they want some of those options that are in more demand, the dealer can consult them and provide more insight in terms of how long they might wait or maybe they’ll have one at the dealership if a customer didn’t take delivery. We’re finding that to be a better customer experience,” explained Grueber.

The Ford Bronco marketing manager also explained the benefits of the reservation process, and how that opens a window to what early customers want.

“Reservations give us the benefit of early signals of customer demand, just overall and individual options. And the ability to communicate with the customer through the product as well.”

Stay tuned to MC&T for more 2022 Ford Bronco Raptor news in the coming days and weeks, as there’s sure to be plenty of it.

2022 Ford Bronco Raptor Teaser Official Holly Oaks
Image via The Bronco Nation

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.


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