Last week, Dodge released their new “Family Motto” ad to celebrate their historic showing in this year’s J.D. Power studies. The brand became the first U.S. automaker to secure the top ranking in both the J.D. Power APEAL Study and the J.D. Power Initial Quality Study. The new ad spot is inspired by the 2006 film “Talladega Nights: The Ballad of Ricky Bobby,” and is definitely FCA’s most humorous ad yet. However, along with the 2021 Dodge Challenger, Charger and Durango in motion, the ad also features an easter egg which details an upcoming product.
The news of the easter egg was announced by none other than Dodge CEO Timothy Kuniskis, who noted that an announcement will be coming soon. However, our colleagues at MotorTrend were the first to pinpoint what he was getting on about. At around the 8 second mark of the video, Reese Bobby reaches over to crank up AC/DC’s latest hit on his Uconnect infotainment system. It is at this point that we can clearly see the Amazon Music logo displayed on the upper left portion of the screen. Furthermore, at this point there is also a disclaimer at the bottom of the screen that reads:
“Available features shown. Amazon, Alexa, Amazon Music and all related marks are trademarks of Amazon.com, Inc. or its affiliates.”
So then it is confirmed that Amazon Music and the Alexa virtual assistant software are destined for the Dodge product line. As MotorTrend have pointed out however, this also means that any of FCA’s vehicles that come equipped with the Uconnect infotainment could be getting Amazon apps moving forwards. The official announcement from Dodge should come shortly, and it is pretty safe to assume that the features will be coming at some point in 2021.
FCA isn’t a stranger to the easter egg tactic, so it isn’t too surprising that they decided to stuff one in their latest commercial. Considering that Ford and GM have already implemented Alexa into their cars, it seemed inevitable that the 2021 Dodge Challenger, Charger and Durango would eventually answer back.