Anyone who frequents Muscle Cars & Trucks finds cars interesting. Obviously. But sometimes, the people that own the cars we love are even more fascinating to learn about. Thanks to some exclusive data from New Vehicle Customer Survey sent to us by Dodge, we have some statistics that paint a picture of the average Hellcat powered Dodge vehicle owner. This means the data includes all Challenger and Charger Hellcat models, as the Durango SRT Hellcat hasn’t entered production yet.
As a baseline, the average new vehicle customer in the U.S. owns 2.8 cars, so usually two or three vehicles per person. Keep in mind, people who responded to the survey could be indicating total vehicles per household, so this makes sense. But for Dodge Hellcat product owners, that number jumps to 3.8 cars. This shows Hellcat owners likely own three to four cars, or has one more vehicle in their garage than the industry average.
The Dodge Charger and Challenger Hellcat models aren’t exactly cheap, so it makes sense that their owners can afford more cars. Our guess is many owners have a daily driver for the two heads of household, and then a Hellcat for the weekend car if they have a three car garage. Add a fourth, and that could be the kid’s car.
Dodge originally introduced the 707 horsepower Hellcat engine into the Challenger for the 2015 model year, and it completely flipped the performance car world on its head, as it took the muscle car formula to new extremes. Never before were customers treated to so much power from the factory, for such relatively low money. It’s an engine that Dodge has rallied its brand ethos around, and its sales success can be directly correlated with the introduction of the engine. It’s a halo effect that actually worked.
And of course Dodge didn’t stop there. The Hellcat soon found itself in the Charger, and then came the widebody versions with a superior stance and more tires to better manage the power. And then came the apex: the 840 horsepower Demon. Then the 797 horsepower Challenger Redeye. And for 2021, the performance story continues with the Charger Hellcat Redeye, as well as the 807 hp Challenger Super Stock. Other FCA brands benefiting from the Hellcat’s magic are Jeep, with the Grand Cherokee Trackhawk, as well as Ram, with the 2021 TRX.