Lucas Bell 
Everybody knows that the Ford F-150 pickup is the Dearborn automaker’s most popular vehicle, but you may not realize just how important the model is to the company. With the debut of the 14th-generation 2021 F-150 pickup just hours away at this point, we wanted to take a look at how much of an impact the new truck could have on the brand after a dismal year of profits in 2019.
The Ford F-150 pickup is the undeniable king of its segment, as it is one of America’s best selling vehicles nearly every year. In fact, Ford has managed to sell an average of 900,000 units over the past three years. By comparison, the F-150’s main competitors in Ram 1500 and Chevrolet Silverado have managed to average 557,000 and 582,000 trucks per year over that same three year time period. Taking into consideration that KBB states the average selling price for one of these light-duty trucks came in at $47,174 in 2018, and the financial impact becomes more clear. To make it easy, that means Ford took in $43 billion in revenue related to the F-Series alone in 2018.
Let’s put it this way, Ford is selling 1.7 F-150 pickups every minute, or 103 an hour, every single day of the year. According to Automotive News, that’d be enough product movement to make the F-150 brand bigger than 3M, if it were its own brand that is.
So then, the upcoming 2021 Ford F-150 pickup is coming to market with high expectations. Ford has sank a lot of money into upcoming models like the F-150 and the Bronco, and we’re sure that they’re hoping this new truck is going to help turn some profits. The auto industry feels like its in a weird place following the coronavirus-related delays, and new sales F-150 will help us all see what to expect moving forward.
