The Ford Maverick looks to be a winner. Having won the North American Truck Of The Year Award along with its lower price point and fuel efficiency, we can see why it has a high demand. Especially after we drove it. However, if you haven’t placed an order for the Ford Maverick yet, you might want to as Ford will stop accepting new retail orders for the 2022 model year on Thursday.
After Thursday, buyers will have to wait until the order banks for the 2023 model year open this summer. The halt applies explicitly to retail orders, so business and government fleet buyers will still be able to order trucks after Thursday. Ford hasn’t shared details on the number of Maverick orders they’ve already collected. It’s also unclear whether, just like all automakers right now, they’re having issues getting ahold of needed parts or not, which could play a significant factor in them being able to keep up. However, it’s more than likely just production output compared to the number of orders they have coming in.
Say, where have we seen this before?
Ford Maverick: Low Production Output
We know that Ford had reported that they had over 100,000 reservations when production began last September. In December, Ford sold just over 6,000 Ford Mavericks with a grand total of 13,000 since October when the truck first went on sale. That’s only a tiny dent in their reservation number, and there’s no doubt that orders have only continued to grow since then. So, with that in mind, Ford is likely aiming to even the odds a little bit and get themselves caught up before the 2023 model orders begin.
The 2022 Ford Maverick is manufactured within the same plant as the Bronco Sport in Hermosillo, Mexico. The truck’s low starting price of around $20,000 gives it a lot of attention. However, the average selling price of the Maverick has been about $28,600 with included options, which is still considerably cheaper than average new vehicle prices.
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