It’s no secret that the off-road community loves to accessorize their rides. We’ve seen Jeep and its Wrangler fan base gloat about the fact that their four-wheel companion is super customizable. Be that as it may, the Ford Bronco and Bronco Sport are here looking to dethrone the Jeep Wrangler and as it continues to become more common on the roads, owners are taking full advantage of Ford’s official accessory catalog. One report says owners are spending almost $2,000 on average for accessories alone.
During a Woodward Dream Cruise media event attended by our Editorial Director, Manoli Katakis, Ford Bronco marketing director Mark Grueber says that the Bronco is the most customized product the Ford brand currently offers. On average, Bronco owners are spending $1,700 for accessories, while Bronco Sport owners are shelling out $800 on average for parts from Ford’s own accessory catalog. More than one million accessory products have been sold between the two models altogether. The most popular accessory parts purchased were the modular front bumper, winches, and off-road light kits.
We’ve seen the aftermarket really try and assist issues and offer their own custom handy work to Ford Bronco customers, we’ve seen trail sight delete kits, multiple RTR offerings, and even hardtop solutions when the Bronco was plagued with supply chain issues a while ago. Ford however has done an extremely good job of partnering with the aftermarket to produce a stout catalog of accessory options.
Some of those aftermarket partners include Yakima (roof racks), and Warn (winches) to name a few, that have even been able to supply factory rides with their own accessories like the Warn winch seen on the Bronco Everglades.
As more and more special edition and various off-road models continue to come out, we’re certain the parts catalog will only grow exponentially eventually giving Jeep’s customization program a real run for its money.