MUSCLE CAR SALES 2019: CAMARO & CHALLENGER DOWN, CHARGER UP

Another decade is in the books. And just as much as the 2010s saw wave after wave of electric compliance cars, boring crossovers, and declarations of a driverless future, it saw an absolute golden age of high octane performance from Chevrolet, Ford and Dodge like never before. As for whether or not the best days are behind us, that remains to be seen. But for now, we’d like to share with you the 2019 muscle car sales numbers in America, and how they compare to the year prior.

The performance of the Dodge Charger single handedly fit the rest of the market in its spacious four-door cabin and carried it to the finish line, with sales jumping 21 percent to 96,935 units. Dodge Power Dollars likely played a role here. However, sales of the Dodge Challenger dipped a full nine percent to 60,997 units. Nevertheless, it gapped the Chevrolet Camaro.

The Chevrolet Camaro continued to sink further down, by nearly 2,700 units. The silver lining is that Q4 sales grew three percent, as there was a combination of the refreshed 2020 Camaro hitting dealerships, as well as some attractive offers to lure loyalists away from the Ford Mustang.

Speaking of which, we still await the final sales of the Ford Mustang. But considering it sold 55,365 units through Q3 2019, the iconic pony car is likely to finish the decade in the top sales spot.

Dodge Charger

Then there’s the Corvette. While it’s not a muscle car (and thus not included in the chart), it is nevertheless America’s best selling sports car, and the C7 just wrapped up its final year on the market, as the new mid-engined Corvette will launch this spring. Even with customers holding out for the new C8 Corvette, it’s nice to see that sales for the last front-engine Corvette remained relatively steady, with a decrease of just 4.3 percent, selling 17,988 units in 2019, compared to 18,791 sales in 2018.

MC&T has found that the muscle car segment with the Dodge Charger included sold a total of 278,686 units in 2019, up from 273,747 units in 2018. The Charger represented the only vehicle with positive growth, while the Ford Mustang cleared the Challenger in sales by nearly 12,000 units, despite sales shrinking slightly.

Below is the up-to-the-minute breakdown of total muscle car sales for the American market in 2019:

VEHICLE2018 SALES2019 SALESCHANGE
Chevrolet Camaro50,96348,265-5.3%
Dodge Challenger66,71660,997-9%
Dodge Charger80,22696,935+21%
Ford Mustang75,84272,489-4.4%

Mustang Shelby GT500

Written by Manoli Katakis

Detroit Region SCCA Member and founder of MC&T. Automotive Media Jedi Knight. Not yet the rank of Master.

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