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RAM 1500 TRX PRODUCTION WON’T BE CAPPED, SAYS BRAND MANAGER

Unlike FCA’s Other Newly Released Hellcat-Powered Model

2021 Ram 1500 TRX Launch Edition Anvil Gray
Image via Ram

The Ram 1500 TRX is the latest vehicle from FCA to feature the infamous 6.2L Hellcat V8 engine. With 702 horsepower and 650 ft-lbs of torque in tap, the off-roader is the fastest, most powerful and quickest accelerating pickup truck on sale today. While you may expect such a crazy vehicle to be saved as a low-production halo model, that’s not quite the way that FCA has things planned for the new muscle car-powered 4×4.

Ram 1500 Senior Brand Manager Carl Lally recently sat down with MC&T to discuss the new range-topping TRX model, and he gave us some more clarification as to the production plans for the Hellcat pickup.

“We don’t have any limits of production on the truck… we’ll continuously evaluate the demand on it going forward,” said Lally.

Image Via Ram.

While this is great news for anyone who is interested in purchasing a Ram 1500 TRX, it marks a change from FCA’s other recent addition to their performance lineup. The Dodge Durango SRT Hellcat made its debut last month to plenty of freedomtastic fanfare, with a TRX-topping 710 horsepower under the hood. It is the world’s most powerful SUV (are you seeing a trend here?) and brings all sorts of muscle car attitude to the segment. However, Dodge has confirmed that they will only be building a small number of these family haulers.

In an interview with MC&T, FCA’s Head of Passenger Cars Timothy Kuniskis stated that product sequencing and the shifting of plans post coronavirus lockdown necessitated the shortened run on the Durango SRT Hellcat. Fiat Chrysler will only build the SUV for six months, during which time Kuniskis stated they will build less than 2,000 units. The total number of cars under that 2,000 unit quota will be determined by buyers.

The Ram 1500 TRX then is not slated to be a limited production special, though it will be intriguing to see how much demand there is for the off-roading apex predator. Considering the success of Ford’s less capable F-150 Raptor, FCA might be onto something by not making the TRX an exclusive product.

2021 Dodge Durango Trackhawk SRT
Image Courtesy of FCA.

Written by Lucas Allen

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