The 2021 Ram TRX price was revealed on the official Ram website, as a complete configurator became available. The main takeaway: the TRX has an MSRP starting at $70,095 plus $1,695 destination, totaling $71,790. Like the Dodge Challenger Super Stock, it’s suggested price is less than $100 per horsepower. Value! But, also, this truck is wildly expensive (for a truck). To a strong degree this was expected. However, what we didn’t expect was that it can tip the scales at a whopping $100,835. That’s of course if you’re one of the lucky few who can nab a Ram TRX Launch Edition, which is limited to a scant 702 units.
The TRX Launch Edition package is priced at $12,150, and comes in just one color: Anvil Gray. It otherwise consolidates a whole suite of options. This includes a 19-speaker Harman-Kardon audio system, beadlock-ready wheels, heads up display, panoramic sunroof, carbon fiber accents, and on, and on, and on. Key Mopar accessories include the $1,895 Ram Bar, and a $995 bed-mounted tire carrier.
Of course, the main comparison when it comes to the Ram TRX price is the Ford F-150 Raptor, which comes in at a seemingly cheap $53,455. While the Raptor has all of off-road hardware to fly through the dunes just as well as the T-Rex, the EcoBoost V6 engine produces just 450 horsepower, compared to the Hellcat truck’s insane 702 horsepower. At the top end, a fully loaded F-150 Raptor comes in at $75,840, and that’s before gearing up with accessories. In short, the TRX is competing entirely at a different price point, but likely for the same customer. Just the ones with deeper pockets.