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RAM TRX PRICE TOPS $100,000, CONFIGURATOR IS LIVE

That’s Nearly The Price Of Two Base Raptors

2021 Ram TRX Price Launch Edition

The 2021 Ram TRX price was revealed on the official Ram website, as a complete configurator became available. The main takeaway: the TRX has an MSRP starting at $70,095 plus $1,695 destination, totaling $71,790. Like the Dodge Challenger Super Stock, it’s suggested price is less than $100 per horsepower. Value! But, also, this truck is wildly expensive (for a truck). To a strong degree this was expected. However, what we didn’t expect was that it can tip the scales at a whopping $100,835. That’s of course if you’re one of the lucky few who can nab a Ram TRX Launch Edition, which is limited to a scant 702 units.

The TRX Launch Edition package is priced at $12,150, and comes in just one color: Anvil Gray. It otherwise consolidates a whole suite of options. This includes a 19-speaker Harman-Kardon audio system, beadlock-ready wheels, heads up display, panoramic sunroof, carbon fiber accents, and on, and on, and on. Key Mopar accessories include the $1,895 Ram Bar, and a $995 bed-mounted tire carrier.

Of course, the main comparison when it comes to the Ram TRX price is the Ford F-150 Raptor, which comes in at a seemingly cheap $53,455. While the Raptor has all of off-road hardware to fly through the dunes just as well as the T-Rex, the EcoBoost V6 engine produces just 450 horsepower, compared to the Hellcat truck’s insane 702 horsepower. At the top end, a fully loaded F-150 Raptor comes in at $75,840, and that’s before gearing up with accessories. In short, the TRX is competing entirely at a different price point, but likely for the same customer. Just the ones with deeper pockets.

Say hello to the most expensive half-ton truck in the world. Say hello to the most powerful production truck in the world. Say hello to the quickest production truck in the world.

Ram TRX Price Configurator Launch Edition

Written by Manoli Katakis

Detroit Region SCCA Member and founder of MC&T. Automotive Media Jedi Knight. Not yet the rank of Master.

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