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DODGE CHARGER EASTER EGG LIKELY TEASED IN SPRING FEST 15 POSTER

The 50th Anniversary Challenger Was Teased Previously

LX Springfest 15

The Dodge Challenger and Dodge Charger are unapologetic examples of the muscle car formula. Unlike the Camaro and the Mustang which have shifted to become more like sports cars in recent years, the Mopar brothers have focused more on the road-going experience instead of track-time related bragging rights. Since the Chrysler 300 was reintroduced in 2005, FCA has methodically kept the LX-platform on the rise in terms of popularity and performance. Over the years, these vehicles have only gotten more popular.

With that in mind, it makes sense to see a massive Mopar mecca taking place annually in southern California. For fifteen years running, the So-Cal Spring Festival has been a massive assembly of classic car culture and modern Mopar muscle.

While that’s all well and good, we have to draw your attention to something. It’s the massive hood scoop of the Dodge Charger featured on the promotional graphics. If you look at the blue Dodge Charger SRT Hellcat featured below, you will see a large scoop going across the entire hood, just like the one found on the Dodge Demon. While we won’t go as far as to say that we should expect a Demon-rivaling Charger anytime soon, it might be a safe bet to say the Demon’s hood will find its way to the Charger’s option list in the near future.

We’d think nothing of it, except that it’s likely another easter egg, which the folks at Dodge love to place. And there’s evidence to back the case.

Fans of the brand may remember that it was during last year’s SpringFest that we were first teased about the Dodge Challenger 50th Anniversary Edition. Nobody knew it at the time, but fast forward the clock to November 2019, and there it was, disguised as a T/A version with its unique Gold Rush paint. Spring Fest is also a place where Dodge designers test out various color proposals for future Challenger and Charger special editions. All of this is to say that the annual event is important for both enthusiasts and product planners alike.

Spring Fest
The Spring Fest ’13 Teaser. Note the Gold Rush paint, the hood pins, and the shaker hood that all preludes the Challenger 50th Anniversary Edition.

FCA’s Head of Performance, Passenger & Utility Exterior Design Mark Trostle will be in attendance, as he shows off some slick paintwork during the Color Clinic event. Ralph Gilles, the father of the Chrysler 300 and FCA’s Global Head of Design, will also be around the festival to show some love for the platform he helped launch. These two guys have played a huge role in getting the Dodge brand to where it is today, and were both involved in the Demon’s development.

Like any proper Brotherhood of Muscle event, FCA will also be providing thrill rides with professional drivers in Dodge Charger and Challenger models. For those who might be looking to plan out their next build, So-Cal Spring Festival of LX has made sure to gather over 50 vendors who will be displaying and selling their products.

This self-described “Mecca of Mopar” is slated to take place March 20-21st at Auto Club Raceway in Pomona, California. Owners of LX-based cars as well as those who own SRT8 variants of the Jeep Grand Cherokee and Dodge Durango can register online to take place in the festivities. No other vehicles will be allowed to enter the festival site.

If you are a Mopar fan living in So-Cal, this is shaping up to be a can’t miss event. The Spring Festival events run from 9:00 AM until 5:00 PM, with parking opening at 8:00 AM. You can click here to head over to the organizers site to register for the event. There are currently almost 900 cars registered to attend.

Alternatively, there’s this less exciting poster.

Written by Lucas Allen

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