After a year or so of concrete evidence, from CAD images, to spy shots, to the truck literally being photographed at its assembly plant in Mexico, the 2022 Ford Maverick small pickup truck is officially confirmed. For now, this is all Ford has to say:
Months of rumors, spy shots and speculation have all led to this moment. It’s true – Ford is adding an all-new compact pickup to the lineup, and it’s called Maverick.
Bringing a rebirth of a classic name and the creation of a new choice for truck customers, the all-new Ford Maverick makes its debut on June 8 with the help of actress Gabrielle Union. She will show-off the all-new truck on her own Instagram and TikTok channels, on Ford’s social channels as well as on Hulu. The Maverick will be Ford’s first vehicle to debut on its new U.S. TikTok channel.
Get a closer look of the all-new Maverick on June 8 at ford.com.
June 8, on TikTok. We weren’t expecting that last part, admittedly. Which plays into the messaging for the 2022 Ford Maverick small pickup truck:
2022 Ford Maverick Details: What’s Been Published
As MC&T first reported last year, Ford Motor Company planned to reveal a “White Space” vehicle this time in 2021, which had all signs pointing to the Maverick small truck. MC&T also brought to light the trademark filing of the Maverick name, which was first used as a mini muscle car competitor to the Chevrolet Nova decades ago.
The Ford Maverick is expected to meet the Hyundai Santa Cruz in this “white-space” market, which attempts to patch up the massive size gap that has been left behind by the growth of the Ford Ranger, Chevrolet Colorado, Toyota Tacoma, and other small trucks that have came and went. The new Maverick will find itself in the space of the Ford Ranger from the 2000s, in terms of size, but will approach it with a different formula.
The new Maverick pickup truck has so far only been photographed in crew cab configuration, likely due to its unibody construction. Unlike the rest of the Ford Trucks family, it’s not a body-on-frame vehicle, nor is it RWD-based, but it is still expected to fill the needs of a lot of commercial fleet owners, as well as urban and suburban truck customers who are simply looking for something small.
The 2020 Ford Maverick pickup is expected to share the C2 platform as the Escape and Bronco Sport models, which are built in the same plant, while also borrowing a bit commercial-grade hardware from the Ford Transit Connect.
Under the hood, the 2022 Ford Maverick is expected to share a similar powertrain to the Ford Bronco Sport, as it’s going to be manufactured in the same facility at the Hermosillo Assembly Plant, which employs 2,870 people. However, since Ford’s messaging is that this is “the truck we weren’t expecting,” we’re bound to be in for a few surprises.
2022 Ford Maverick Price Reports
Earlier reports citing Ford dealers have claimed that the Maverick price will start around $20,000, which would make it the most affordable new truck in America. Unless the Hyundai Santa Cruz has something to say about it. Pricing has so far been unconfirmed on Ford’s rival. Which, oddly, isn’t coming from General Motors, or even Stellantis, which sells a similar product in Latin America with the Ram 700 in Mexico, and Fiat Strada in Brazil.
The first video above teases that the the new Ford small truck will likely adopt a similar trim level structure to the Ranger, F-150 and Super Duty, as its depicted in XLT trim. Other versions, perhaps a more off-road-ready version that could compete with the Alpha Motors Wolf, could be called wither Timberline or OTX, based on trademark filings.
MC&T will be on hand to deliver all of the details coming for this exciting new small pickup truck in the coming days, especially on Tuesday, June 8, when the truck finally, officially, breaks cover.