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ICYMI: THE 2022 CHEVROLET SILVERADO ZR2 DEBUT ON PRIME TIME TV

Chevrolet Kicked Off The 2022 NFL Season With The New Silverado ZR2

2022 Chevrolet Silverado ZR2 1500 Design
Image via Chevrolet

On the day when the curtain finally pulled back on the 2022 Chevrolet Silverado 1500 ZR2, viewers tuning in to the NFL season opener last Thursday between the Super-Bowl-winning Tampa Bay Buccaneers and the Dallas Cowboys were treated to a 60-second spot highlighting the off-road truck.

We recently covered the debut of the 2022 Silverado ZR2 with all the information you could ever want on Chevy’s flagship off-road truck. With the 6.2L L87 V8 engine producing 420 horsepower and 460 lb-ft of torque combined with both front and rear locking differentials, there’s not much need for anything else. The truck follows the Colorado ZR2 formula for off-roading with a standard low-speed one pedal drive mode. Because of its compliant off-road suspension highlighted by Multimatic DSSV dampers, the 2022 Chevrolet Silverado ZR2 can tow 8,900 pounds. 

2022 Silverado ZR2 In The NFL Spotlight

The 60-second video doesn’t have time to give the 2022 Chevrolet Silverado ZR2 the attention it needs, but it does give people a general idea of how much of an all-rounder vehicle it is. First, the renown Michele Tafoya provides a dynamic NFL-style play-by-play as NASCAR Cup Series Champion Chase Elliott pulls his boat out of a lake by utilizing the trailering technology of the new Silverado ZR2. The video then switches to award-winning actor Chris Pratt, who uses the ZR2 to track down a steer.

Platinum-selling artist BRELAND then takes a moment to talk about the new front-end design for the Silverado ZR2 before switching the video over to world-renowned off-road racer and engineer Chad Hall. The legendary desert racing driver doesn’t comment back as he speeds down a dirt trail before sending the ZR2 over a bump catching some air, showcasing the truck’s off-road capabilities.

With Chevrolet placing the 2022 Silverado ZR2 in the NFL opening game TV spotlight, hopefully word gets out before potential customers get in line for a new Ford F-150 Raptor. We’re not sure if it activates the same kind of emotive responses that we felt when Ford debuted the 2021 F-150 Raptor, or when Ram went all-in on the debut of the TRX, but with Chevy’s intersectional approach, new customers may be brought into the fold.

2022 Chevrolet Silverado ZR2 1500
Image via Chevrolet

Written by Zac M.

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