On the day when the curtain finally pulled back on the 2022 Chevrolet Silverado 1500 ZR2, viewers tuning in to the NFL season opener last Thursday between the Super-Bowl-winning Tampa Bay Buccaneers and the Dallas Cowboys were treated to a 60-second spot highlighting the off-road truck.
We recently covered the debut of the 2022 Silverado ZR2 with all the information you could ever want on Chevy’s flagship off-road truck. With the 6.2L L87 V8 engine producing 420 horsepower and 460 lb-ft of torque combined with both front and rear locking differentials, there’s not much need for anything else. The truck follows the Colorado ZR2 formula for off-roading with a standard low-speed one pedal drive mode. Because of its compliant off-road suspension highlighted by Multimatic DSSV dampers, the 2022 Chevrolet Silverado ZR2 can tow 8,900 pounds.
2022 Silverado ZR2 In The NFL Spotlight
The 60-second video doesn’t have time to give the 2022 Chevrolet Silverado ZR2 the attention it needs, but it does give people a general idea of how much of an all-rounder vehicle it is. First, the renown Michele Tafoya provides a dynamic NFL-style play-by-play as NASCAR Cup Series Champion Chase Elliott pulls his boat out of a lake by utilizing the trailering technology of the new Silverado ZR2. The video then switches to award-winning actor Chris Pratt, who uses the ZR2 to track down a steer.
Platinum-selling artist BRELAND then takes a moment to talk about the new front-end design for the Silverado ZR2 before switching the video over to world-renowned off-road racer and engineer Chad Hall. The legendary desert racing driver doesn’t comment back as he speeds down a dirt trail before sending the ZR2 over a bump catching some air, showcasing the truck’s off-road capabilities.
With Chevrolet placing the 2022 Silverado ZR2 in the NFL opening game TV spotlight, hopefully word gets out before potential customers get in line for a new Ford F-150 Raptor. We’re not sure if it activates the same kind of emotive responses that we felt when Ford debuted the 2021 F-150 Raptor, or when Ram went all-in on the debut of the TRX, but with Chevy’s intersectional approach, new customers may be brought into the fold.