Jeep is marking the launch of the new 2024 Jeep Wrangler and Wrangler 4xe with the debut of its “Famous for Freedom” global marketing campaign. The worldwide campaign launches with a 60-second version of “Famous For Freedom” on the Jeep brand’s YouTube channel, with shorter form content, including 30-second and 14-second videos, running across the brand’s social media channels and online video placement. A 30-second version will run on broadcast television. But that’s not all, as the company has just announced the sale of its five millionth Jeep Wrangler.
The global marketing campaign, which will air in Europe, China, Japan, Korea, Australia, and other markets worldwide, signals the launch of the 2024 Jeep Wrangler and Wrangler 4xe, featuring the famous track “California Love.” This is the first time the song will be used in an automotive commercial. The video was filmed in California to capture the culture, landscapes, and lifestyle that make the Jeep Wrangler and “California Love” track so iconic. Scenes from the Pismo Beach Sand Dunes to the Los Angeles skyline and additional California texture bring the track’s lyrics to life. Adding to the film’s authenticity, it also features several real Jeep brand owners making appearances throughout.
Who Bought The Five Millionth Jeep Wrangler?
As for the sale of the five-millionth Jeep Wrangler, Jeep announced that the noteworthy number was a 2023 Wrangler 4xe Rubicon 20th Anniversary Edition in Earl exterior paint. A customer in Camden, New Jersey was the lucky buyer. The owner will receive $5,000 worth of Jeep Performance Parts (JPP) by Mopar and lifetime Jeep Wave customer care benefits to celebrate the purchase.
What’s more impressive about this achievement was the accompanying announcement by Jim Morrison, which stated that “More than 80% of the 5 million Wranglers sold since 1986 are still on the road,” which should be discussed more often as a lot of SUVs from Japan-based companies tout their reliability to boost sales, and it appears to work wonders.