Alas, the 2021 SEMA Show is canceled, but the largest Ford Bronco gathering in the country was not. The Bronco Super Celebration East took place in Townsend, Tennessee, and while the final numbers aren’t in, over 900 people said they were “going” based on the event’s Facebook page. Considering the turnout, the opportunity was ripe to unveil the 2021 Ford Bronco Overlander concept for all to see. The awesome off-road SUV is based on the 4-Door Badlands trim level, and is packed with enough OTG kit to allow for extended retreats into the great unknown. Everything from a tent to a refrigerator, this thing’s got it.
The 2021 Ford Bronco Overlander Concept is painted Area 51 color scheme, features the High-Performance Off-road Stability Suspension (H.O.S.S.) System with Bilstein position-sensitive dampers, 2.3-liter EcoBoost engine with a 7-speed manual transmission, with 17-inch Fifteen52 Turbomatic heavy-duty wheels in asphalt black and 35-inch BFGoodrich LT315/70R-17 KM3 tires for superior off-road traction. The Ford Bronco otherwise incorporates the Goodyear Wrangler and BFG KO2 tires, depending the the trim level.
Now for the plethora of accessories. At the very front, the 2021 Ford Bronco Overlander concept features a Ford Performance by WARN winch mounted to a Ford Performance modular steel bumper that looks like it can take a beating. On the roof, we see a heavy-duty two-person tent from Yakima – which has been working with Ford extensively to prepare Bronco accessories. The factory roof rack are then affixed to a set of roof rails with a 1×40 Rigid light bar six POD lights in a 360 degree configuration to illuminate the campsite during the darkest nights. And because there’s no cell service where you should take this thing, a tall CB antenna is mounted to the rear bumper.
Open the rear hatch, and we find an ARB refrigerator on a slide-out tray, a cooking kit and stove mounted to a cargo management system. There’s also a set of chairs and a table for improved comfort. And instead of glass, the rear quarter window cutout features solid panels with MOLLE grids mounted inside for additional rear cargo area storage.
Ford has already confirmed that they will be rolling out over 200 accessories for the SUV when it hits showroom floors. And the smaller Bronco Sport will have 100. The full rundown of Bronco accessories remains a mystery, but with the 2021 Bronco 2-Door and 4-Door configurator pages launching this month, all is expected to be revealed soon.
The 2021 Ford Bronco Overlander concept joins the 2021 Bronco Outer Banks Fishing Guide concept, and the 2021 Bronco Badlands Trail Rig concept that were revealed over the summer as teasers to what customers can expect from the accessories portfolio. As for whatever else Ford had planned for the 2021 SEMA Show regarding the Bronco, expect some announcements to take place virtually.
Ford Bronco buyers will be able to order the majority of their accessories through the Build & Price configurator as dealer installed options. In doing so, installation fees will be waived. This change will be taking place across the Ford lineup for the 2021 model year, which will save customers some money related to installation costs at their local dealership. This is because Ford will be offering dealerships a predetermined labor credit for the accessory parts that they install, meaning you will not be on the hook for the installation fees.