Once again the sleuths over at Maverick Truck Club have gotten their hands on sensitive Ford marketing material ahead of schedule. This time it’s the entire 2022 Ford Maverick dealer packaging and product guide. While the majority of the Maverick’s technical specs and performance numbers found in the packaging guide have already been covered by MC&T, what really stands out is the way Ford is trying to market the Maverick trims to a brand new audience. The introductory page of the guide states that the Maverick is built for, “…on-the-go customers who didn’t know they needed a truck.” That kind of phraseology is used consistently throughout the material, so giving it a read will give you a pretty good idea of the angle at which Ford wants its dealers to pitch you the hybrid compact truck. With that in mind, here’s some of the highlights.
The Dealer Packaging Guide Highlights
Like you most likely already know, the standard hybrid Maverick powertrain comes with a 2.5L Atkinson-Cycle I-4 paired to a 94kW electric motor. The standard powertrain comes with five different selectable drive modes, Normal, Eco, Sport, Slippery, and Tow/Haul. However, if you choose the 2.0L EcoBoost I-4 engine and pair it with the FX4 Off-road Package, the Eco and Sport modes get replaced by a singular Mud/Sand and Ruts drive mode. It’s worth noting that the Ford Maverick Lariat First Edition can’t be optioned with the FX4 Off-road Package or the manual rear-sliding window (all Lariat trims), but it’s not clear why.
The Maverick Has QR Codes To Help New Truck Customers
Interestingly enough, Ford has added scannable QR codes to all of the Maverick trims. According to the packaging guide, QR codes can be found in the pickup bed and in the cab in the spacious under-seat storage. You can scan the codes if you want to learn more about what your new Maverick’s FlexBed and Ford Integrated Tether System (FITS) are capable of. On that note, Ford wants to make sure its Maverick customers know that the hybrid compact truck offers more second-row headroom and legroom than both the Chevy Colorado and Toyota Tacoma. The packaging guide also says that the tie downs found on the tailgate also function as bottle openers.
Maverick XL, XLT, and Lariat models all come standard with Ford’s Co-Pilot 360 Technology which includes hill-start assist, automatic emergency braking, and dynamic brake support features to name a few. Co-Pilot 360 features like evasive steering assist, adaptive cruise control, and blind spot monitoring can be optioned as extra. FordPass Connect, which offers Apple CarPlay, Android Auto, and bluetooth connectivity, is also standard through the entire Maverick lineup and can be accessed through the 8” center-stack touch screen. Ford’s Sync 3 can only be optioned as an extra feature through the Lariat Luxury package.
Unfortunately, there doesn’t appear to be any easter eggs hidden within the material that might point to a possible Maverick Rattler. If you’re interested in the full-rundown of the Ford Maverick’s technical specs, options, and packages, be sure to check out the dealer packaging guide for yourself.