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LIGHTNING AND THUNDER? NEW FORD TRADEMARK HINTS AT FUTURE TRUCK PACKAGE

The Maverick, Ranger and F-150 May All Soon Feel The ‘Thunder’

Ford Thunder Trademark

Last month Ford brought about a storm of speculation when they asked Canada’s intellectual property office to trademark the “Thunder” nameplate. According to Autoblog, it filed three separate applications for the Maverick Thunder, Ranger Thunder, and the F-150 Thunder, so we can be expecting to see a new trim at some point in the near future.

Ford “Thunder” Trademark: Details

The “Thunder” nameplate does nicely complement the Lightning, though we don’t think that’s what Ford is working on. Besides the name, it’s hard to say precisely what the Blue Oval has going on behind the curtains, though it will not likely be an electric vehicle, thankfully. The name Thunder isn’t associated with a Ford truck in the United States; however, it has already appeared on the Ranger in Europe. Released in 2020, the Wildtrak-based Ford Ranger Thunder was limited to 4,500 units and characterized by Sea Gray paint with contrasting red accents and 18-inch wheels. It was powered by a 2.0-liter twin-turbocharged diesel engine that made 213 horsepower and 368 lb-ft of torque.

Ford Thunder Trademark

Ford could be working on something similar here, an appearance package that will bring a distinct color scheme and a few edition-specific accents on the inside and out. We’ve seen that Ford has recently been giving customers more design-led trims and color combinations to choose from. With the reintroduction of the limited edition Ranger Splash trucks for 2022 and the 2023 F-150 getting a Heritage Edition model.

Ford hasn’t yet commented on the trademark filing and hasn’t announced any plans to release a Thunder-branded variant of the Maverick, Ranger, or F-150. But it’s entirely possible we will be seeing something of the sort later down the line unless they decide to trademark the nameplate and do absolutely nothing with it.

Ford Thunder Trademark

Written by Zac Quinn

Zac's love for cars started at a young age, after seeing the popular Eleanor from Gone In 60 Seconds. From there, fascination and enthusiasm blossomed and to this day the Ford Mustang remains a favorite. His first job started out detailing cars, but also provided the opportunity to work on restoration including an 1968 Ford Mustang, Ford Firebird, and a C3 Corvette, though he left that job before further work and experience could be had. From there, he was a detailer at a car dealership before quitting that job to try and finish college.

Much of his free time while studying was spent watching YouTube videos regarding new cars, or off-roading. 4WD247 is a personal favorite channel which rekindled a dying flame in car enthusiasm, now tailored towards trucks and SUVs and the fun that can be had building up an overlanding rig, and going on adventures, though, that chapter remains unwritten for the time being.

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