The GMC Hummer may just be the beginning. Hot off the heels of the Ford Bronco reveal, Credit Suisse analyst Dan Levy asked GM leadership about their presence in the off-road space during the company’s Q2 2020 earnings call, and if it’s even a priority. Levy originally asked if GM would expand the GMC AT4 sub brand to Chevrolet, but GM CEO Mary Barra gave an even better answer.
“We look at each brand, and we look to build our off-road offerings in GMC, as well as Chevrolet. And when you look to Hummer, you’ll see true capability there, as well,” said Barra. “We think it’s very important to customers, and we’ll continue to expand our offering.”
MC&T understands that General Motors will have off-road entries in multiple segments coming in the near future, well beyond the Chevrolet Colorado ZR2 and ZR2 Bison. The 2022 GMC Hummer EV pickup truck and later SUV looks to be a major contender in the off-road vehicle lifestyle space, although they won’t directly compete with either the Jeep Wrangler, Gladiator or Ford Bronco. Instead, they seem to be directly aimed at the Rivian R1T and R1S, as well as the Bollinger products, and the Tesla Cybertruck.
Beyond the new Hummer, Chevrolet will soon offer a more off-road oriented version of the Chevrolet Silverado, and this could be what GM CEO Mary Barra was eluding to. This future off-road truck in particular was previewed with the Chad Hall Racing Silverado race truck at the 2019 SEMA Show. In many ways, it will be an XL version of the Colorado ZR2. But it won’t have nothing close to the output that the 2021 Ram Rebel TRX will offer with its Hellcat engine, let alone a 2021 Ford F-150 Raptor.
Presently, the Chevrolet Blazer currently serves as the butt of many jokes when compared to the 2021 Ford Bronco, and while the vehicle itself serves an important purpose in an important segment, there’s no doubt that GM botched the opportunity to bring back a legendary nameplate in the same manner as the Bronco. They might as well come out with a Camaro EV next. Oh, wait.