With reservations north of one million for some, customers are eager to take delivery of a new all-electric pickup truck. On the other side of the globe, Japanese automaker Nissan is looking to get a slice of the all-electric pickup truck segment while things are seemingly heating up. But it won’t go after vehicles like the Ford F-150 Lightning or Tesla Cybertruck. Instead, it takes aim at the small Ford Maverick.
Per Automotive News, Nissan seems interested in cutting into the small pickup truck market segment, as the company seeks to produce 15 new electric vehicles by 2030. They’ve already gone as far as teasing what it would look like as recently as last year, with a “Surf-out” concept. That teaser photo implies they are wanting to bring in a smaller truck than their Frontier midsizer, and something that would enter the entry-level truck space that’s far less crowded, with only the Ford Maverick and Hyundai Santa Cruz occupying it currently in the USA.
Currently, the American market is spoiled with large all-electric pickup trucks. Rivian was the first to emerge, then came the GMC Hummer EV, and Ford F-150 Lightning after that. Still coming is the launch of the Chevrolet Silverado EV, GMC Sierra EV, and Ram 1500 Revolution EV. Tesla is going to be rolling its all-electric Cybertruck off the assembly floor sometime this year, too.
The Ford Maverick has proven that there is an appetite for smaller, more affordable trucks here in the USA and Canadian markets, as larger pickups continue to grow in size, price, and complexity. In fact, Ford continues to struggle with surging demand for the Maverick, forcing the company to close order books just days after they open them. Along with Nissan, other automakers have taken notice, too. Toyota is keen to get in on the action. General Motors is reportedly eying a small electric truck for Chevrolet that could be priced around $30,000 USD, and Stellantis is currently developing a smaller truck for the Ram brand, as evident by recent spy photos and commentary from executives.