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It Just Makes Sense At This Point.

Roush Overland Bronco Ranger F-150 Super Duty

MC&T is the first to discover that Roush Performance is about to break into the burgeoning off-road vehicle space. Branded as Roush Overland, the company is expected to offer an extensive line of upfitted Ford vehicles such as the Bronco and Ranger, rivaling the likes of fellow Michigan company AEV – American Expedition Vehicles.

Official inquiries from Roush Performance were returned, saying there are “no updates on this right now.”

The Roush Overland logo is pictured above, per the United States Patent and Trademark Office. Oddly, the trademark registration, filed in October 2020, is intended to cover the categories of: “recreational Vehicles And Accessories, Namely, Camping Trailers, Towable Trailers, Travel Trailers, And Trailer Hitches For Vehicles.”

But what would Roush – interlocked with Ford Motor Company, and its ever-growing portfolio of off-road products – be doing getting into the camping trailer business? There’s bound to be something greater afoot here. Perhaps a Bigfoot greater. Perhaps… a Sasquatch greater?

A Roush Ford Bronco. You get what we’re trying to convey here.

2023 2024 Ford Bronco Raptor Warthog Teaser Spy Photo Prototype

We imagine Roush Overland to encompass a portfolio of upfitted versions of Ford’s already very capable vehicles. The list seems to be growing by the month, but here is what’s possible so far:

  1. Ford Ranger
  2. Ford F-150
  3. Ford Super Duty
  4. Ford Bronco Sport
  5. Ford Bronco
  6. Ford Explorer
  7. Ford Expedition

Roush Performance currently offers its own take on the Ford Ranger, Ford F-150, and Ford Super Duty. A Bronco and Bronco Sport would be the next logical step, while the Ford Explorer Timberline – expected to compete with the Jeep Grand Cherokee L – could be on the bubble. The Ford Expedition could also be a fine three-row overland SUV.

Ford Ranger Performance Parts
Photo Copyright Mattheus Pach, Muscle Cars & Trucks

By comparison, AEV has relationships with rival brands of Ford, and focuses on those products. These include the Jeep Wrangler, Jeep Gladiator, Chevrolet Colorado and Ram HD. All of these upgraded vehicles are available right now.

This could be where Roush Overland comes in; to logically compliment all of Ford’s growing adventure vehicle portfolio, while Roush Performance focuses on street and road-course-focused machines like the Roush Stage 1, 2 and 3 Ford Mustang muscle cars.

Or maybe Roush just gets in the camping trailer business.

2020 Roush Super Duty
Photo via Roush Performance

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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